Getting Trade Right Requires More Than Glittering Generalities

August 3, 2015

Remember back in school, when you did a unit on “persuasive techniques” (your teacher may have called it “propaganda” or “advertising”) and your teacher taught you about the different methods that advertisers use to try to persuade you to buy their products?

There was the testimonial, as in “Hey, I tried it and it works!”

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